Early Bird Discounts for the Avalon Ball 2018

Early bird tickets, at a substantial discount, are available until July 1st.

Aug 18-20 - Queen Mary Art Deco Festival in Long Beach

America/Los Angeles

Preservation Update: Hollywood Reporter Building

The Art Deco Society of Los Angeles To Seek Landmark Status for The Hollywood Reporter Building Through the Los Angeles Cultural Heritage Commission

The ADSLA Committee for Preservation Advocacy is pleased to announce that the Hollywood Reporter Building has passed its first step towards Historic Cultural Monument (HCM) designation. At its meeting on June 15, 2017, the Los Angeles Cultural Heritage Commission voted to take under consideration the ADSLA sponsored nomination. Art Deco Society of Los Angeles President Margot Gerber, Preservation Advocacy Committee Member and former board member Jeff Bissiri and board member Pauline O'Connor attended the hearing on behalf of ADSLA. Also on record in support were the LA Conservancy and Hollywood Heritage.

Call for Proposals - Queen Mary Art Deco Festival 2017

ImageDo you have a passion for an Art Deco era topic that you are dying to share? The The Queen Mary has opened its call for papers aboard the ship during the Art Deco Festival August 18-20, 2017. Here are some basics, but contact the Queen Mary for more information.


1. Lecturers must be available for all dates and times above. Approved lecturers will be notified of time slot 45 days prior to event date.

2. Lectures must be interactive: They must either have an activity, display or sound/video incorporated. We are open to collaborate in the coordination of potential displays/activities if it will enhance the lecture experience.

3. Lecturers must submit the following to be considered: an 8x10 color photo, a professional bio,a contact email, a day time phone number, a four sentence summary of lecture for promotional purposes, a one page proposed lecture synopsis, and an outline for a 45 minute lecture.

4. Lecturers should be available for media: potential phone interviews in August and/or live press coverage the week of the event. Lecturers must be available for a tech run-through on the day of their lecture. Lecturers must have experience: They need to be accomplished in the field of which they are lecturing and have lectured in public prior to submission. Submissions are due by June 15th to Melissa.Buffaloe@QueenMary.com

Spotlight on the Hollywood Redwine Building Landmark Nomination Process

The ADSLA Committee for Preservation Advocacy is pleased to announce that the Judge Redwine Building was declared a Historic Cultural Monument (LA HCM#1114) by the Los Angeles City Council on May 18, 2016. The ADSLA also wishes to thank our preservation partners the LA Conservancy and Hollywood Heritage who sent letters of support and spoke at the initial hearing in December of 2015.

As part of our mission, the ADSLA Committee for Preservation Advocacy has undertaken an effort to identify and nominate unique and noteworthy buildings of the Art Deco era that we feel are worthy of this designation. We have successfully landmarked the Firestone Tire Building, the Wilshire Professional Building and now the Redwine Building.

The Hollywood area is uniquely threatened with major development that is either under construction or in the planning stages. The Redwine Building though not directly threatened, will be impacted by the Crossroads of the World project. Our next monument candidate is the Hollywood Reporter Building on Sunset. This building is slated to be demolished as part of the Crossroads project. Our plan for 2017 is to nominate at least two new HCM’s. Because of the ongoing development in the area, one of these will likely be in Hollywood.

Stay tuned. We will keep members informed as this and other new nominations move forward. We will ask for your help if action is needed.

The ADSLA Book Club

ImageWhich do you think is better, "The Thin Man" movie with William Powell and Myrna Loy, or the original book by Dashiell Hammett?

Join us for lively discussions on Facebook as we debate the merits these and many other literary works of the Deco era. The ADSLA Book Club is designed to chat about books online— so feel free to post anything literary that interests you that falls into the years (roughly) 1920 - 1949.

We aim to have fun and to discuss works from the Deco Era that reflect that golden age of literary masterworks, pulp fiction, comic books, breezy mysteries, hilarious satire and so much more.

Check us out on Facebook!


Neighborhood Gems Hiding in Plain Sight: The Willing Workers Building

Deco Discoveries:

Neighborhood Gems Hiding in Plain Sight

Willing Workers 4801-13 Washington Boulevard

ImageImageSome buildings survive intact, and others are remodeled to an unrecognizable state, but few manage such a neat split as this building at 4801-4813 Washington Boulevard. The front of the building features simple lines and applied arches that look like midcentury modern, but walk around the corner, and wow! A perfectly gorgeous facade by S. Charles Lee, possibly the most celebrated theatre architect in California.

It was built in 1930 for Trabue Pittman Corporation, and the Los Angeles Times noted that space in the building had been leased to "the F.W. Woolworth Company, International Provision Company, a drug store and two shops." It was obviously a popular destination: In 1931, twenty chain-stores maintained branches on Washington Boulevard between Western and Rimpau.

Neighborhood Gems Hiding in Plain Sight: Venice Police Station, 1929

ImageAs a city grows and spreads, so does its need for hospitals, schools and jails. By 1928, the L.A. police chief was pleading for more officers, and Venice had grown large enough to justify its own jail and police station. It opened with little apparent fanfare in 1929, and the cells of the new building at 685 Venice Blvd. began to fill.

ADSLA Letter Opposing Alterations to Golden State Mutual Building - 9 July 2014

The letter below was sent by Rory Cunningham, of the ADSLA Preservation Committee, opposing proposed alterations to the historic Golden State Mutual building. Click on the letter for a larger view.

The ADSLA Preservation Committee Needs You!

ImageThe ADSLA is a small, all-volunteer organization and Los Angeles is a big city. Our Preservation Committee—averaging 4 to 6 people—has managed to do a lot with far too little time and manpower, but it’s not enough. If you have good ideas for how to preserve our Deco heritage and are willing to work hard to do it, please email artdecola@sbcglobal.net.

Our Events Committee, who are responsible for raising the money for everything we do, including our Bricks and Mortar grants to help preserve specific structures, could also use energetic volunteers. Many of our events do not add to ADSLA coffers because they are designed to raise money for a partner organization preserving a specific landmark, but the Events Committee works just as hard on those as they do on fundraisers for the ADSLA.

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