Hollywood Reporter Building (Active Campaign)

The Art Deco Society of Los Angeles To Seek Landmark Status for The Hollywood Reporter Building Through the Los Angeles Cultural Heritage Commission

The ADSLA Committee for Preservation Advocacy is pleased to announce that the Hollywood Reporter Building has passed its first step towards Historic Cultural Monument (HCM) designation. At its meeting on June 15, 2017, the Los Angeles Cultural Heritage Commission voted to take under consideration the ADSLA sponsored nomination. Art Deco Society of Los Angeles President Margot Gerber, Preservation Advocacy Committee Member and former board member Jeff Bissiri and board member Pauline O'Connor attended the hearing on behalf of ADSLA. Also on record in support were the LA Conservancy and Hollywood Heritage.

Hollywood Redwine Building - Landmarked 2016

The ADSLA Committee for Preservation Advocacy is pleased to announce that the Judge Redwine Building was declared a Historic Cultural Monument (LA HCM#1114) by the Los Angeles City Council on May 18, 2016. The ADSLA also wishes to thank our preservation partners the LA Conservancy and Hollywood Heritage who sent letters of support and spoke at the initial hearing in December of 2015.

As part of our mission, the ADSLA Committee for Preservation Advocacy has undertaken an effort to identify and nominate unique and noteworthy buildings of the Art Deco era that we feel are worthy of this designation. We have successfully landmarked the Firestone Tire Building, the Wilshire Professional Building and now the Redwine Building.

The Hollywood area is uniquely threatened with major development that is either under construction or in the planning stages. The Redwine Building though not directly threatened, will be impacted by the Crossroads of the World project. Our next monument candidate is the Hollywood Reporter Building on Sunset. This building is slated to be demolished as part of the Crossroads project. Our plan for 2017 is to nominate at least two new HCM’s. Because of the ongoing development in the area, one of these will likely be in Hollywood.

Stay tuned. We will keep members informed as this and other new nominations move forward. We will ask for your help if action is needed.

The ADSLA Book Club

ImageWhich do you think is better, "The Thin Man" movie with William Powell and Myrna Loy, or the original book by Dashiell Hammett?

Join us for lively discussions on Facebook as we debate the merits these and many other literary works of the Deco era. The ADSLA Book Club is designed to chat about books online— so feel free to post anything literary that interests you that falls into the years (roughly) 1920 - 1949.

We aim to have fun and to discuss works from the Deco Era that reflect that golden age of literary masterworks, pulp fiction, comic books, breezy mysteries, hilarious satire and so much more.

Check us out on Facebook!


Neighborhood Gems Hiding in Plain Sight: The Willing Workers Building

Deco Discoveries:

Neighborhood Gems Hiding in Plain Sight

Willing Workers 4801-13 Washington Boulevard

ImageImageSome buildings survive intact, and others are remodeled to an unrecognizable state, but few manage such a neat split as this building at 4801-4813 Washington Boulevard. The front of the building features simple lines and applied arches that look like midcentury modern, but walk around the corner, and wow! A perfectly gorgeous facade by S. Charles Lee, possibly the most celebrated theatre architect in California.

It was built in 1930 for Trabue Pittman Corporation, and the Los Angeles Times noted that space in the building had been leased to "the F.W. Woolworth Company, International Provision Company, a drug store and two shops." It was obviously a popular destination: In 1931, twenty chain-stores maintained branches on Washington Boulevard between Western and Rimpau.

Neighborhood Gems Hiding in Plain Sight: Venice Police Station, 1929

ImageAs a city grows and spreads, so does its need for hospitals, schools and jails. By 1928, the L.A. police chief was pleading for more officers, and Venice had grown large enough to justify its own jail and police station. It opened with little apparent fanfare in 1929, and the cells of the new building at 685 Venice Blvd. began to fill.

Golden State Mutual Building

The letter below was sent by Rory Cunningham, of the ADSLA Preservation Committee, on July 9 2014, opposing proposed alterations to the historic Golden State Mutual building. Click on the letter for a larger view.

ADSLA Preservation Committee Needs You!

ImageThe ADSLA is a small, all-volunteer organization and Los Angeles is a big city. Our Preservation Committee—averaging 4 to 6 people—has managed to do a lot with far too little time and manpower, but it’s not enough. If you have good ideas for how to preserve our Deco heritage and are willing to work hard to do it, please email artdecola@sbcglobal.net.

Our Events Committee, who are responsible for raising the money for everything we do, including our Bricks and Mortar grants to help preserve specific structures, could also use energetic volunteers. Many of our events do not add to ADSLA coffers because they are designed to raise money for a partner organization preserving a specific landmark, but the Events Committee works just as hard on those as they do on fundraisers for the ADSLA.

Statement from the ADSLA Regarding the Demolition of the Mole-Richardson Building

From the Art Deco Society of Los Angeles

After learning of the demolition of the Mole-Richardson building located at 900 N. La Brea, our president John Thomas reached out to city officials to determine how this wonderful Art Deco building could be demolished without any public notification or internal review by the Office of Historic preservation.

Mole Richardson - Demolished June 10 2014

Deco Discoveries: Neighborhood Gems Hiding in Plain Sight (Westwood VA Campus)

Mess Hall, Sawtelle Veterans Administration

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