Hollywood Sign is Saved!


The Hollywood Sign is Saved!
The Art Deco Society of Los Angeles has helped to save another icon of the Art Deco period in Los Angeles!  The 1923 Hollywood Sign will forever be visible in it's current setting, unencumbered by a proposed development of a group of McMansions by out of state developers.  On Tuesday, April 27th, Trust for Public Land announced that the full $12.5 was raised to purchase the 138 acres behind the Hollywood Sign and that land is to be added to Griffith Park for all to enjoy.  And the ADSLA had a part in raising those funds.  In March, the ADSLA announced that it would be donating $500.00 from it's Preservation Fund to the "Save Cahuenga Peak" campaign.  The ADSLA also matched funds of those who contributed to the fund and notified us of their donation, adding another $500.00 to the overall effort!
The sign was originally built in 1923 as an advertisement for the Hollywoodland development in Beachwood Canyon and was studded with some 4000 incandescent light bulbs.  The last four letters were removed in 1949 leaving only "HOLLYWOOD".  In 1978 the badly deteriorated letters were restored with steel letters at a cost of $28.000  per letter.
In April, 2009, Trust for Public Land signed an option to buy the 138 acres behind, and to the left, of the sign's "H", stretching west to Cahuenga Peak. The land was originally bought in 1940 by industrialist Howard Hughes who intended to build a home for his girlfriend, actress Ginger Rogers. But the relationship ended and after Hughes died, his estate sold the property in 2002 to a group of Chicago investors. They put the property on the market two years ago for $22 million. Now, with the help of the Art Deco Society of Los Angeles and it's donating partners, this landmark of Los Angeles will stay forever viewable in it's uncrowded perch upon Cahuenga Peak.